SNAPCHAT GEOFILTERS
CHRIS HALL HAS PERSONALLY EXECUTED 130 MILLION IMPRESSIONS AT $0.001 cpm.
“What Chris has done is a great example of two strategies I deploy: (1) attention arbitrage and (2) brand marketing over sales.”
THE STORY
In May 2016, Chris began creating Snapchat Filters for DJ Khaled with Kickster ads in every one. In the end, the filters accrued over 130,000,000 impressions at as low as $.01 CPM. The ad was sent out by 60,000+ people to their friends and included snaps directly from DJ Khaled, The Kardashians, Kanye West's Saint Pablo Tour, Mike Dean, Travis Scott, Big Sean, Mike Dean, Beyonce's Formation Tour, and more.
T-Mobile bought a $1,000,000 city-wide filter to compete head-to-head with Chris in May 2016 at DJ Khaled's concert in New York. Khaled used T-Mobile's filter 0 times that night. Chris spent $135 on a stadium wide filter. Khaled used Chris's filter 21 times in 2 hours, garnering 20,000,000+ views over 24 hours including Snaps of Khaled with the Kardashians with the Kickster logo across their bodies.
In the end, Chris ran a campaign which was one of the most successful ever executed by an individual on the platform.
Metrics at one point in campaign.
